Customer DataStable1 step

Normalize Contacts

Bring names, emails, phones, and company names into a single canonical format — the reusable first step for any contact dataset.

How it works

Pipeline

Canonicalize the four core contact fields.

  1. Normalize
    • Standardize "name" into a consistent string format.
    • Standardize "email" into a consistent email format.
    • Standardize "phone" into a consistent phone format.
    • Standardize "company" into a consistent company format.

Frequently asked

FAQ
Is this recipe ready to run?
Yes. This recipe is stable — every step maps to a shipped capability, so it runs and returns structured records today.
Can I customize the steps?
Yes. A recipe is a starting configuration. Install it into a project and you can add, remove, or reorder steps to match your own data.
What does it cost to run?
Recipes run on the same usage-based pricing as every capability. Start free with 1,000 usage units a month across everything — no credit card required.
How do I run it?
Install the recipe into a project from your dashboard to get a saved pipeline, then call it over the REST API, an SDK, or MCP — one request in, clean records out.
normalize-contacts · 1 step · Stable

Run this recipe on your own data

Start free with 1,000 usage units a month across every capability — no credit card. Install the recipe, adjust the steps, and call it in one request.

Canonicalize and de-duplicate the people records your product depends on.