CRMStable2 steps

Standardize Lead Data

Trim stray whitespace and standardize company, email, and phone fields so every lead record follows one consistent format.

How it works

Pipeline

Whitespace cleanup, then per-field standardization of the common lead fields.

  1. Transform
    • Trim stray whitespace from every field.
  2. Normalize
    • Standardize "company" into a consistent company format.
    • Standardize "email" into a consistent email format.
    • Standardize "phone" into a consistent phone format.

Frequently asked

FAQ
Is this recipe ready to run?
Yes. This recipe is stable — every step maps to a shipped capability, so it runs and returns structured records today.
Can I customize the steps?
Yes. A recipe is a starting configuration. Install it into a project and you can add, remove, or reorder steps to match your own data.
What does it cost to run?
Recipes run on the same usage-based pricing as every capability. Start free with 1,000 usage units a month across everything — no credit card required.
How do I run it?
Install the recipe into a project from your dashboard to get a saved pipeline, then call it over the REST API, an SDK, or MCP — one request in, clean records out.
standardize-lead-data · 2 steps · Stable

Run this recipe on your own data

Start free with 1,000 usage units a month across every capability — no credit card. Install the recipe, adjust the steps, and call it in one request.

Prep and route leads so your CRM stays clean and every deal reaches the right queue.